IABC’s Accredited Business Communicator designation required written and oral exams, portfolio submission, and analyses of past campaign results. IABC has since moved to a simpler certification process.
Employee communication has a very strong connection to the success of an organization, if it is conducted well.
As far as the value of a doctorate, I think it really depends on what it can realistically do for you versus what else you would do with the time it would take to earn the doctorate.
While I haven’t found a lot of examples of what you’re looking for, I do have a few recommendations from my friends in academia for communication degree programs with a heavy business focus.
Q: I am recently appointed to a global communications role based between Paignton in the UK and Ottawa in Canada. As I have not worked directly in communications to this
Identify the types of things that make sense for your communicators to be “bonused” on, do some baseline measurements of where you are right now on those things, use that information to develop targets, then measure again at the end of the year before determining the size of the bonus.