Electronic Communication

Setting Targets for Intranet Growth

Set a target of nearly your entire employee base on computers, minus your average turnover (since it often takes people a while to get used to visiting an intranet) and expect all of them to visit the site at least once a month. When you find out where you are currently, you can set a series of goals year by year that will lead you to that ultimate level.

Printed Versus Online Publications

Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.

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