Set a target of nearly your entire employee base on computers, minus your average turnover (since it often takes people a while to get used to visiting an intranet) and expect all of them to visit the site at least once a month. When you find out where you are currently, you can set a series of goals year by year that will lead you to that ultimate level.
Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.
Once these elections are over, you could contact the staffs of the candidates and ask them about their outcomes from political websites, both in terms of fundraising and volunteers.
Many people mistakenly believe that anything published on the Internet is in the public domain. To avoid a lawsuit, get a legal opinion on the specific information you want to use for a specific purpose.
Q: Are you aware of any statistics I can borrow from that would help us predict the effect of a press release on Web traffic? Sounds like an easy question,
Have someone in the communication function become the email editor, putting together a daily, tightly edited email bulletin with headlines and one-paragraph items summarizing all the separate emails others wanted to send. Each paragraph can then have a link to the full story elsewhere.
Rather than look at statistics overall, you can always install website measurement software that will tell you exactly how many people access various pages like your help screen at your own organization.