A communication audit survey should include questions about how effectively messages are getting through and about how effective the channels carrying the messages are. You can create about 80% of the “right” survey questions based mostly on the messages/campaigns/topics your department is supposed to be communicating and the channels your job involves managing.
Communication Effectiveness Audits
A needs analysis isn’t terribly different from a communication audit. The first time you conduct a communication audit, while you are developing a baseline measurement of what is working, you are also identifying what audience needs are not being met.
Q: I am a survivor of a merger of four regional airlines in Canada. As the sole body in charge of employee communications for an organization with 6,000 employees based in dozens of communities from coast to coast, I’m feeling just a tad overwhelmed. I have been tasked with a number of challenges, not the
Q: I have an opportunity to design and implement a thorough audit of employee communications for the quality department at a major pharmaceutical corporation. I’ve never done one of these. Can you help me get started? Thanks. Clark Miller A: Dear Clark: An internal communication audit can include several or all of the following steps:
When tracking information flow both “down the cascade” and across departments of an organization, it’s important to ask the right questions in your surveys.