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Budgets

• Communication Budgets as a Percentage of Business Revenue

Communication Effectiveness Audits

• Creating the "right" survey questions
• Measuring Real Knowledge
• Tracking Information Flow
• Published Research on Employee Communication
• Measuring Messages
• Conducting a Needs Analysis
• Elements of a Communication Audit
• When (Not) to Survey and the Role of Third Parties

Electronic Communication

• Use of Electronic Communication in Political Campaigns
• Copyright Laws for Internet Materials
• Measuring Online Usage of "Help" Documentation
• Impact of News Releases on Web Traffic
• Ideal Email Content / Appearance
• Setting Targets for Intranet Growth
• Printed Versus Online Publications

Employee Communication

• Employee Recognition Programs
• Impact of Communication on Merger Success
• Communicating During a Plant Expansion
• Communicating Corporate Culture to Employees
• Best Practices for Internal Television
• "World Class" Employee Communication
• Published Research on Employee Communication
• The Sears Study

Focus Groups

• Open-ended questions
• Which Participants to Select
• How Many Participants to Choose

Leadership Communication

• Setting targets for improvement
• Communication Style of Leaders
• Manager Communication Measurement Tools
• Employee-Supervisor Communication Model
• Tracking Information Flow

Professional Development

• Becoming an Accredited Business Communicator (ABC)
• Graduate Education in Business Communication
• Communication Degrees with a Business Focus
• Journals about Employee Communication
• Professional Development on Communication Strategy
• Performance Reviews and Bonuses

Public Relations

• Reputation Management
• Public Relations Statistics
• Media Monitoring
• Impact of News Releases on Web Traffic
• Value of Public Relations Versus Advertising
• Measuring Public Relations Effectiveness
• Public Relations Benchmarking

Publications

• Measuring the Effectiveness of a Published Corporate Plan
• Printed Versus Online Publications

Strategic Planning

• Setting Measurable Objectives
• Aligning Communication Strategy with Business Metrics
• Measuring the Effectiveness of a Published Corporate Plan

Surveys

• Minimizing drop-offs for online surveys
• Open-ended questions
• Participation Prizes
• Using Quick Polls
• Middle point terms
• The problem with neutral options
• 3-point scale
• Combining net averages
• Online vs. in-person event satisfaction surveys
• Creating the "right" survey questions
• Setting targets for improvement
• Breaking up a long survey
• 7-point vs 5-point response scale
• Scale for Rating Reputation
• Engagement Survey Frequency
• What's a Good Response Rate for an Intranet "Spot Poll"?
• Dealing with "Over-Surveying"
• Response Rates and Random Sampling
• Tips on Content and Wording of Surveys
• When (Not) to Survey and the Role of Third Parties
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