In a long and successful career as a communicator specializing in measurement, the author has learned how to use communications to improve operations. In this essay, she not only exhorts her colleagues to dig deeper into their organizations, she shows them how.
If communicators wanted to work with numbers, we would have become accountants. However, to succeed in todays business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.