Too often speeches are measured with satisfaction survey questions; instead, we should focus on improvements in knowledge, attitudes and behaviors that are changed by hearing the speech.
Measure Your ROI–Fast!
Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.
Measurement at the Speed of Business
When most communicators think of measurement, they picture a survey. No question that surveys are great, but in this frenetic, needed-it-last-week business environment, no one has time to develop and launch a traditional survey, let alone wait for the results to roll in.
It’s New, It’s Hot, It’s Relationship Management–Not!
One of the buzzwords in communication today is that relationship measurement is the ultimate metric. This article disputes that concept since for executives, financial results are the ultimate metric. Until an improved relationship changes people’s behavior in a way that helps the bottom line, most executives won’t care.
Read It’s New, It’s Hot, It’s Relationship Management–Not! »
Assess Your Publication’s Value and Impact
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.
Benchmarking: Ugly truths and unpredictable outcomes
Benchmarking is orderly and scientific, although benchmarking projects are anything but. Veteran consultant Angela Sinickas takes us on several benchmarking roller coasters she’s ridden in pursuit of accurate research and measurement, and shares some of the rewards of a job well done.
How to get the most out of benchmarking excursions
Corporate benchmarking is dicey. Apples looking for apples so often wind up judging themselves against oranges instead. Here are some ideas for making your efforts more fruitful.