In the year 2000, Angela Sinickas told Internal Communication how she expected to see the communications profession changing in the next 10 years:
I disagree with the picture of the future painted by other communicators that we will be out of a job soon because communication technology will make it easier for everyone to communicate with each other without the need for a communication mnagement function. Just because people in a company now find it easier to communicate directly with each other doesn’t mean they actually do it, or do it well. Supervisors are still not choosing to communicate with their staff unless systems are in place to make it easier to do so—and they have a reward structure in place that encourages them.