The change curve is useful as an overview of how employees will respond, but as each change project is unique, there is no template for the development of the message and its communication.
Timing
Tracking the Evolution of our Work by the Revolution in Communication Measurement
The dark days of haphazard readership surveys and job-justifying communication audits have given way to an era characterized by more intelligent, specific, strategic communication measurement efforts. Are you keeping up with the times?
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Getting the most out of focus groups
Preparation and facilitation skills can make or break the success of focus groups.
Linking internal communication measurement to business goals
All too often, when we talk about communication supporting a company’s goals, we focus on telling people what the goals are. Communicating for goal achievement rather than only about goal achievement requires a different approach to both communications planning and measurement.
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