Even if you don’t have any other comparison point, such as database norms, remember that you’re more likely to be able to achieve a larger percentage increase if your baseline starts very low. The higher your annual baseline gets over time, the less room for improvement.
Targets
Keeping Score: Making communication performance data more compelling — Part 2
To give data more impact and ensure it gets acted on, Sinickas suggests using simple “dashboard visualizations” such as bar graphs, a speedometer dial or mathematical symbols.
Read Keeping Score: Making communication performance data more compelling — Part 2 »
Keeping Score: Making Performance Data More Compelling — Part 1
Data that reflects communication performance should do one of two things: indicate success to allow for recognition, or refocus effort where it’s needed most. But if the numbers aren’t distilled down to a few key metrics, neither is likely to happen.
Read Keeping Score: Making Performance Data More Compelling — Part 1 »
Choosing the right metrics to benchmark
If we don’t take control of the metrics to be measured by, they will control us when management chooses the wrong targets.
The pitfalls of financial benchmarking
The number crunchers are sometimes chewing on the wrong figures; don’t let them determine what your success criteria should be.