Even if you don’t have any other comparison point, such as database norms, remember that you’re more likely to be able to achieve a larger percentage increase if your baseline starts very low. The higher your annual baseline gets over time, the less room for improvement.
Choosing the right metrics to benchmark
If we don’t take control of the metrics to be measured by, they will control us when management chooses the wrong targets.
The pitfalls of financial benchmarking
The number crunchers are sometimes chewing on the wrong figures; don’t let them determine what your success criteria should be.