A repeat survey showed virtually no improvement in key communication metrics over two years, in spite of the communication department’s best efforts. We conducted focus groups to identify specific interventions
Just like the managers of other business functions, communicators need to measure how effective our work is. However, the metrics need to be ones that we can act oneither to keep doing what we’re doing or to know what and how to change.
Many communication measures can be captured and tracked without having to spend any money or taking too much time, including content analysis, reading grade level analysis, and mining more data out of past surveys.
Too often speeches are measured with satisfaction survey questions; instead, we should focus on improvements in knowledge, attitudes and behaviors that are changed by hearing the speech.
Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.
Using communication survey results from all over the world, this article summarizes trends in differences in how different countries prefer information on different topics, and differences in how they perceive the topics themselves
Using communication survey results from all over the world, this article summarizes trends in how satisfied employees are with internal communication and how well their supervisors commuicate with them
Research from focus groups is valuable information that provides immediate feedback. So the results shouldn’t be stored away and forgotten as they may prove useful for future issues that arise. Angela Sinickas highlights the importance of this by explaining a particularly successful method initiated by power generation company Alstom.