What questions should you ask, and how should you word them, to gauge the effectiveness of your communications program? Here are some good places to start.
Q: I am a survivor of a merger of four regional airlines in Canada. As the sole body in charge of employee communications for an organization with 6,000 employees based in dozens of communities from coast to coast, I’m feeling just a tad overwhelmed. I have been tasked with a number of challenges, not the
Issues to consider for in-house communicators who are considering conducting their own research, whether focus groups or surveys.