When you set objectives, you first define what criteria have to be met to define “success.” This should be developed together with your management to be sure that your definition of success matches theirs.
Successful CEO transitions often begin with a period of active listening to all stakeholders, especially when the new leader comes from another industry. Embedding more formal research processes into the CEO’s decision-making approach further enhances the chances that he or she will make effective decisions — and be able to convince others to follow the path they lay out.
Most of the measures of speeches or the meetings in which they are presented focus on audience satisfaction with various elements of the event: the length of the speech, the presenter’s delivery, the amount of Q&A, the temperature of the room. While it’s nice to have a happy audience, it’s more useful to know if the speech made an impact on the audience.
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.