We analyzed the patterns of which articles in a publication readers actually read. We found that they often read articles of a type they didn’t admit to liking in focus groups. We also discovered that one type of articles that they did want to read were in a section of the publication that was so
Here are some effectiveness measurement tools to assess your city’s corporate plan.
Focus groups often explore a rather broad range of themes. Try conducting focus groups on a very narrow issue: exactly what your audience thinks of a particular communication, either one that’s currently available or one you’re planning to distribute soon.
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.
If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.