Good employee communication doesn’t happen by itself. Survey results over the last 10 years prove the large impact on results that professional communicators can have.
Once you figure out the total “demand” for communication, you can tell how many individuals you’ll need to supply communication support.
So much of the research communicators do is focused on measuring the messages and channels we manage, how effective our employees and external stakeholders think they are, and the business outcomes of our communication. Yet, we also need to assess our own budgets, our staffing models, where we reportour infrastructureto see how well they support our organization and the communication that needs to be accomplished.