Too often speeches are measured with satisfaction survey questions; instead, we should focus on improvements in knowledge, attitudes and behaviors that are changed by hearing the speech.
Speeches
How to Measure the Impact of Speeches
Most of the measures of speeches or the meetings in which they are presented focus on audience satisfaction with various elements of the event: the length of the speech, the presenter’s delivery, the amount of Q&A, the temperature of the room. While it’s nice to have a happy audience, it’s more useful to know if the speech made an impact on the audience.