The sources employees prefer to learn different types of information varies by company, based on factors like size, geographic scope and type of company.
In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperceptionbased on well publicized but highly flawed research designthat supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.
Regardless of how trustworthy immediate managers are, they’re NOT a preferred source on topics that are perceived to be beyond their area of expertise, such as company strategy and company financial results. Discover the role employees want their supervisors play in the mix of information sources on different topics.
Using communication survey results from all over the world, this article summarizes trends in differences in how different countries prefer information on different topics, and differences in how they perceive the topics themselves
A communicator’s job is busy enough developing campaigns for an entire audience, but tailoring campaigns will make them more effective. This advice is based on survey results for 10 organizations over the last two years, where we asked for respondents’ top two preferred sources by topic (so the numbers in Figures 3.7 and 3.8, below, could add up to 200%).
In 1992 I wrote an article explaining that the many research studies “proving” that supervisors are employees’ most preferred source of information on all business topics are wrong. Twelve years later, I find that too many communicators and their executives still don’t realize this.
How does the availability of electronic information sources affect employees’ preferred information sources? Many of the answers are contrary to conventional wisdom and may have significant implications for your company.
We know that we need to use an integrated mix of channels to best reach our audiences, but that doesn’t mean sending every major message through every available channel. That’s not integration; it’s duplication. Our employee audiences are telling us loud and clear that they are offended by thoughtless message reiteration.