Sources

Employees Prefer Intranets to Supervisors 2 to 1

In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperception—based on well publicized but highly flawed research design—that supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.

Supervisors’ Role in Communication: Are supervisors employees’ preferred information source?

Regardless of how trustworthy immediate managers are, they’re NOT a preferred source on topics that are perceived to be beyond their area of expertise, such as company strategy and company financial results. Discover the role employees want their supervisors play in the mix of information sources on different topics.

The Different Needs of Different Audiences

A communicator’s job is busy enough developing campaigns for an entire audience, but tailoring campaigns will make them more effective. This advice is based on survey results for 10 organizations over the last two years, where we asked for respondents’ top two preferred sources by topic (so the numbers in Figures 3.7 and 3.8, below, could add up to 200%).