The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
Seeing what people are saying about your organization on social media provides a window into your audience’s perceptions. However, those perceptions might be skewed just as much as if the window you’re looking through is clouded or cracked.
Trust and credibility shouldn’t be the only factors determining which sources of information we use. Just because we believe what someone tells us doesn’t mean we want them to do the telling.
Before just launching employee social media to keep up with everone else, there are steps a company should take to identify which social media would be the best match between organizational goals and employee preferences.
How organizations can use the grapevine to their advantage to spread information virally.
Between 2006 and 2007, time spent online increased by 12%, reading content online increased by 5%, and communicating online decreased by 4%.
After the initial stage of implementing new-media tools such as blogs and RSS at an organization, the next step is to measure the impact these new tools have had on employee and customer engagement, and of course, the return on investment. Here, Angela Sinickas shares her ideas on how to get around this seemingly abstract task, and advises shifting the focus of measurement from activity to outcomes.