A dashboard of communication metrics is a great way to share with senior leaders the progress being made on achieving key performance indicators. Like a report card, it can synthesize a great many smaller scores into overall trends that can be absorbed at a glance.
Is standardizing the way we measure internal communication really the best approach for all organizations? Principles, rather than prescribed techniques, may be preferable.
Surveys provide a useful snapshot of how employees think or behave at a certain moment in time. But what measures can be used to get a glimpse of how they’re likely to behave in the future?
Book review of Balanced Scorecard Step-by-Step: Paul Niven’s book would be invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company’s strategy.