A dashboard of communication metrics is a great way to share with senior leaders the progress being made on achieving key performance indicators. Like a report card, it can synthesize a great many smaller scores into overall trends that can be absorbed at a glance.
Scorecards
To standardize, or not to standardize?
Is standardizing the way we measure internal communication really the best approach for all organizations? Principles, rather than prescribed techniques, may be preferable.
Keeping Score: Making communication performance data more compelling — Part 2
To give data more impact and ensure it gets acted on, Sinickas suggests using simple “dashboard visualizations” such as bar graphs, a speedometer dial or mathematical symbols.
Read Keeping Score: Making communication performance data more compelling — Part 2 »
Keeping Score: Making Performance Data More Compelling — Part 1
Data that reflects communication performance should do one of two things: indicate success to allow for recognition, or refocus effort where it’s needed most. But if the numbers aren’t distilled down to a few key metrics, neither is likely to happen.
Read Keeping Score: Making Performance Data More Compelling — Part 1 »
Stay on track with leading measures
Surveys provide a useful snapshot of how employees think or behave at a certain moment in time. But what measures can be used to get a glimpse of how they’re likely to behave in the future?
Balanced Scorecard Step-by-Step
Book review of Balanced Scorecard Step-by-Step: Paul Niven’s book would be invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company’s strategy.