How can someone research a rumor that hasn’t even started? Angela Sinickas explains a technique that can be used to predict how rumors might develop on a particular topic. This means you can prevent the worst misconceptions before they have a chance to take hold.
Creating Viral Communication and Peer Influence
How organizations can use the grapevine to their advantage to spread information virally.
Evaluating Your Cascade Process
Most communicators agree on the importance of face-to-face communication in changing attitudes and behaviors. But many disagree on whether the team-briefing “cascade” of information from senior management to the lowest-level employee is the most effective way to impart knowledge. The best way to find out, says Angela Sinickas, is to use research.