A downward trend in survey response rates is often blamed on the fact that people simply become tired of taking surveys. Angela Sinickas shares three common causes of survey fatigue and how to overcome them.
Results
Connecting surveys to the bottom line
What surveys usually lack are questions that link the communications you manage to the effect they have on employee behaviors, which result in improvements in the bottom line.
Choosing the right metrics to benchmark
If we don’t take control of the metrics to be measured by, they will control us when management chooses the wrong targets.
How to sell your communication plan to management
It never fails. You come up with an idea guaranteed to improve communication. You write it up and give it to your boss. The idea either dies immediately or is sent to higher management to die more slowly.