The results of dozens of communication audits from organizations large and small, for-profit and non-profit show that understanding of organizational strategy is generally weakbut can be improved. Looking at 34 organizations results provides insights for how to improve employee communication of this key topic.
Q: I am finishing my MS in Communication Arts at IONA, and my thesis topic is the correlation between effective communication and successful merger results. Have you performed any studies on this topic or can you point me towards one that you know about? Thanks. Margaret McLean Walsh A: Dear Margaret: William M. Mercer, Incorporated,
Many people mistakenly believe that anything published on the Internet is in the public domain. To avoid a lawsuit, get a legal opinion on the specific information you want to use for a specific purpose.
Q: Are you aware of any statistics I can borrow from that would help us predict the effect of a press release on Web traffic? Sounds like an easy question, but my own research has come up dry. Thanks. Jill Shuman, Managing Director, Imagitas A: Dear Jill: That doesn’t sound easy at all! My first
Most of my writing tries to convince communicators about the importance of conducting research and to illustrate examples of how it can be used. But are there times that we should avoid measurement? Read on and decide for yourself if the following five (humorous) reasons for not measuring might apply to you.
When planning for a potential merger begins, communicators should conduct their own due diligence about the partner company’s communications before starting to plan.
Measurement is becoming a common performance expectation for communication managers, but many have little formal training in this management process. To help you get the most out of research and measurement, Angela Sinickas lists the ten most common mistakes.
10 steps to connect your communication work with changes in your audience’s actions