Some simple ways to meaningfully measure communication without devoting too much time or money.
Mirroring similar questions on surveys for employees and customers can provide highly actionable insights that lead to corrective actions
With so many change initiatives currently underway, it’s important to measure how they’re being received. But don’t fall into the trap of measuring just what management wants to measure as executives may not be focused on the right issues to expedite the changes they’re hoping to achieve.
Before just launching employee social media to keep up with everone else, there are steps a company should take to identify which social media would be the best match between organizational goals and employee preferences.
Conducting research about the impact of communication on results doesn’t have to cost you anything. You can spend less money by communicating only with a pilot group of locations and comparing the outcome with control groups.
Once these elections are over, you could contact the staffs of the candidates and ask them about their outcomes from political websites, both in terms of fundraising and volunteers.
When tracking information flow both “down the cascade” and across departments of an organization, it’s important to ask the right questions in your surveys.
Between 2006 and 2007, time spent online increased by 12%, reading content online increased by 5%, and communicating online decreased by 4%.