Mirroring similar questions on surveys for employees and customers can provide highly actionable insights that lead to corrective actions
Research
Measuring the Right Change Issues
With so many change initiatives currently underway, it’s important to measure how they’re being received. But don’t fall into the trap of measuring just what management wants to measure as executives may not be focused on the right issues to expedite the changes they’re hoping to achieve.
Research employees’ readiness for social media
Before just launching employee social media to keep up with everone else, there are steps a company should take to identify which social media would be the best match between organizational goals and employee preferences.
Harvesting free outcomes research
Conducting research about the impact of communication on results doesn’t have to cost you anything. You can spend less money by communicating only with a pilot group of locations and comparing the outcome with control groups.
Use of Electronic Communication in Political Campaigns
Once these elections are over, you could contact the staffs of the candidates and ask them about their outcomes from political websites, both in terms of fundraising and volunteers.
Read Use of Electronic Communication in Political Campaigns »
Tracking Information Flow
When tracking information flow both “down the cascade” and across departments of an organization, it’s important to ask the right questions in your surveys.
Interesting stats on social media usage
Between 2006 and 2007, time spent online increased by 12%, reading content online increased by 5%, and communicating online decreased by 4%.
How to Handle Change Communication Effectively
The change curve is useful as an overview of how employees will respond, but as each change project is unique, there is no template for the development of the message and its communication.