Research

Creating the “right” survey questions

A communication audit survey should include questions about how effectively messages are getting through and about how effective the channels carrying the messages are. You can create about 80% of the “right” survey questions based mostly on the messages/campaigns/topics your department is supposed to be communicating and the channels your job involves managing.

Smoothing the path for your new CEO

Successful CEO transitions often begin with a period of active listening to all stakeholders, especially when the new leader comes from another industry. Embedding more formal research processes into the CEO’s decision-making approach further enhances the chances that he or she will make effective decisions — and be able to convince others to follow the path they lay out.