A communication audit survey should include questions about how effectively messages are getting through and about how effective the channels carrying the messages are. You can create about 80% of the “right” survey questions based mostly on the messages/campaigns/topics your department is supposed to be communicating and the channels your job involves managing.
Research
InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers
This week on the InTransition Podcast, David Pembroke talks to a ‘legend of the communications business’ Angela Sinickas.
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Practical Research without Surveys
You know you should be measuring communication, but you have no budget, no time–and no permission to pester your audience with questions. Stop looking at those as barriers and learn to see them as opportunities to find creative ways to gather data on effectiveness.
Offline Research: Still a Good Idea (Offline prieskum: Stále dobry nápad)
Article in Slovakian on measurement tips.
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“World Class” Employee Communication
The only way you’ll know if your communication program is effective for your own employees is to obtain their input through a research project.
Subtle ways to measure social media’s impact
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
How research can simplify strategies
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
Smoothing the path for your new CEO
Successful CEO transitions often begin with a period of active listening to all stakeholders, especially when the new leader comes from another industry. Embedding more formal research processes into the CEO’s decision-making approach further enhances the chances that he or she will make effective decisions — and be able to convince others to follow the path they lay out.