I’ve often broken a single long survey into three separate surveys sent to mutually exclusive, mirror-image random samples. This way more people in total respond because they all have a shorter survey presented to them.
What words of wisdom can you pass on about when you’re working for a company that is reluctant to survey: “Oh, staff have been over-surveyed; we don’t want to bother them.” Unless we set goals and measure, we can never determine if all the effort has been worthwhile. Help!
There are many factors affecting response rates on employee surveys, from the length of the survey to where it’s administered to incentives for completing it.
Measurement is becoming a common performance expectation for communication managers, but many have little formal training in this management process. To help you get the most out of research and measurement, Angela Sinickas lists the ten most common mistakes.