So much of the research communicators do is focused on measuring the messages and channels we manage, how effective our employees and external stakeholders think they are, and the business outcomes of our communication. Yet, we also need to assess our own budgets, our staffing models, where we reportour infrastructureto see how well they support our organization and the communication that needs to be accomplished.
Effective communication with employees leads to greater productivity, lower turnover, improved customer satisfaction, higher revenue and reduced costs. Don’t believe it? Take a look at three studies that proved internal communication has a measurable return on investment.