I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.
Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.
Hard-to-reach employees aren’t only a difficult communication challengethey also present a tricky challenge when it comes to conducting research. Here’s some advice for getting good response rates from employees who do not work on computers.
Just because some employees technically have access to online information doesn’t mean that their jobs make it likely, or even possible, for them to read it online.
The results for this study are compiled from survey data at 21 organizations that contracted with the author to undertake customized research within their companies between May 1997 and August 2004.
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
How does the availability of electronic information sources affect employees’ preferred information sources? Many of the answers are contrary to conventional wisdom and may have significant implications for your company.