Corporate culture can help drive business results, but it takes a cultural audit to differentiate which elements of the culture can lead to superior performance.
Employee perceptions of leadership correlate strongly with a company’s financial success. Since communication opportunities between leaders and employees help form employees’ opinions of leaders, communicators need to do all they can to enhance and improve these contact points.
Focus groups often explore a rather broad range of themes. Try conducting focus groups on a very narrow issue: exactly what your audience thinks of a particular communication, either one that’s currently available or one you’re planning to distribute soon.
Tracking the impact of an opinion leader network at a manufacturing company using pilot and control groups