A new leadership team was about to roll out their 13 key strategies to employees in the form of a video. We pretested each of the points in focus groups, as well as the intended communication channel. The findings completely changed the roll-out. The 13 strategies were reduced to five. Several were completely rewritten to
What questions should you ask, and how should you word them, to gauge the effectiveness of your communications program? Here are some good places to start.
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
With so many change initiatives currently underway, it’s important to measure how they’re being received. But don’t fall into the trap of measuring just what management wants to measure as executives may not be focused on the right issues to expedite the changes they’re hoping to achieve.
Before just launching employee social media to keep up with everone else, there are steps a company should take to identify which social media would be the best match between organizational goals and employee preferences.
How can someone research a rumor that hasn’t even started? Angela Sinickas explains a technique that can be used to predict how rumors might develop on a particular topic. This means you can prevent the worst misconceptions before they have a chance to take hold.
Corporate culture can help drive business results, but it takes a cultural audit to differentiate which elements of the culture can lead to superior performance.