A new leadership team was about to roll out their 13 key strategies to employees in the form of a video. We pretested each of the points in focus groups,
Pretesting
InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers
This week on the InTransition Podcast, David Pembroke talks to a ‘legend of the communications business’ Angela Sinickas.
Read InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers »
Tips on Content and Wording of Surveys
What questions should you ask, and how should you word them, to gauge the effectiveness of your communications program? Here are some good places to start.
How research can simplify strategies
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
Measuring the Right Change Issues
With so many change initiatives currently underway, it’s important to measure how they’re being received. But don’t fall into the trap of measuring just what management wants to measure as executives may not be focused on the right issues to expedite the changes they’re hoping to achieve.
Research employees’ readiness for social media
Before just launching employee social media to keep up with everone else, there are steps a company should take to identify which social media would be the best match between organizational goals and employee preferences.
How to Anticipate Future Rumors
How can someone research a rumor that hasn’t even started? Angela Sinickas explains a technique that can be used to predict how rumors might develop on a particular topic. This means you can prevent the worst misconceptions before they have a chance to take hold.
How to Handle Change Communication Effectively
The change curve is useful as an overview of how employees will respond, but as each change project is unique, there is no template for the development of the message and its communication.