The results of dozens of communication audits from organizations large and small, for-profit and non-profit show that understanding of organizational strategy is generally weakbut can be improved. Looking at 34 organizations results provides insights for how to improve employee communication of this key topic.
A sequence for planning HR communication in 10 steps that will connect your communications with changes in your audience’s actions and improve the bottom line.
10 steps to connect your communication work with changes in your audience’s actions
If communicators wanted to work with numbers, we would have become accountants. However, to succeed in todays business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.
The ultimate measure of customer communication is sales. The trick is to find ways of tracking your communications against sales in a way that eliminates the effect of other factors.
Perceptions generally need to be quantified by a survey methodology administered to your key audiences. Behaviors are better measured by tracking outcomes.
It never fails. You come up with an idea guaranteed to improve communication. You write it up and give it to your boss. The idea either dies immediately or is sent to higher management to die more slowly.
One of the best ways to find out what the major issues are in a company is to conduct an audit. An audit will disclose the areas that need improvement and attention, and those areas which are well-developed.