This week on the InTransition Podcast, David Pembroke talks to a ‘legend of the communications business’ Angela Sinickas.
Read InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers »
Planning
Improving understanding of strategy
The results of dozens of communication audits from organizations large and small, for-profit and non-profit show that understanding of organizational strategy is generally weakbut can be improved. Looking at 34 organizations results provides insights for how to improve employee communication of this key topic.
Communications with measurable results
A sequence for planning HR communication in 10 steps that will connect your communications with changes in your audience’s actions and improve the bottom line.
Communicating for change
10 steps to connect your communication work with changes in your audience’s actions
How well do your communications really work? Here’s how to find out
If communicators wanted to work with numbers, we would have become accountants. However, to succeed in todays business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.
Read How well do your communications really work? Here’s how to find out »
How else can a company effectively measure its customer communications?
The ultimate measure of customer communication is sales. The trick is to find ways of tracking your communications against sales in a way that eliminates the effect of other factors.
Read How else can a company effectively measure its customer communications? »
How do you measure the perception/behavioral changes as a result of communication?
Perceptions generally need to be quantified by a survey methodology administered to your key audiences. Behaviors are better measured by tracking outcomes.
Read How do you measure the perception/behavioral changes as a result of communication? »
How to sell your communication plan to management
It never fails. You come up with an idea guaranteed to improve communication. You write it up and give it to your boss. The idea either dies immediately or is sent to higher management to die more slowly.