The general types of things managers could measure would be their own activities, the employees’ perceptions of improvement in their managers’ communication behaviors and some operational outcomes that could be expected to improve because of the improved communication.
Perceptions
Measuring Real Knowledge
It’s useful to measure both perceptions of knowledge and actual knowledge. Make sure to include an “I’m not sure” option in your surveys.
Tracking the Evolution of our Work by the Revolution in Communication Measurement
The dark days of haphazard readership surveys and job-justifying communication audits have given way to an era characterized by more intelligent, specific, strategic communication measurement efforts. Are you keeping up with the times?
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How else can a company effectively measure its customer communications?
The ultimate measure of customer communication is sales. The trick is to find ways of tracking your communications against sales in a way that eliminates the effect of other factors.
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How do you measure the perception/behavioral changes as a result of communication?
Perceptions generally need to be quantified by a survey methodology administered to your key audiences. Behaviors are better measured by tracking outcomes.
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