What words of wisdom can you pass on about when you’re working for a company that is reluctant to survey: “Oh, staff have been over-surveyed; we don’t want to bother them.” Unless we set goals and measure, we can never determine if all the effort has been worthwhile. Help!
A downward trend in survey response rates is often blamed on the fact that people simply become tired of taking surveys. Angela Sinickas shares three common causes of survey fatigue and how to overcome them.
While surveys aren’t the only research tool available to HR managers, they are the most useful one when “hard” numbers are needed on how many people see things a certain way and when it’s important to track differences among subgroups or improvement over time.