The Sears Study

About 10 years ago, Brad Whitworth at Hewlett-Packard found a statistical correlation between employees’ satisfaction with face-to-face communication with their supervisors and those employees’ productivity and intention to stay with the company, both of which are measurable bottom-line issues.

Connecting Survey Results to Current News

Recommendations arising from surveys often take months to be developed, budgeted, and implemented. So changes usually occur long after communicators have finished writing about the survey and moved on to other topics. Here, Angela Sinickas explains why it’s up to communicators to do a better job of engaging employees by strategically highlighting survey outcomes throughout the year before the next survey is launched.