You can minimize drop-offs by paying careful attention to which questions you put where in your survey–and by using things like collector URLs to identify different groups without asking demographic questions.
The difficulty with quick polls that appear on your intranet home page or your external web site is how to interpret your results. The main thing to realize is that these surveys are not based on a representative sample of your total audience.
You’ll get a higher response rate from the paper survey in the room than asking those people later to answer questions online. I’d also ask questions that identify to what extent the event improved people’s knowledge of the topics covered, changed their opinions about the issues, or influenced their likely behaviors.
Set a target of nearly your entire employee base on computers, minus your average turnover (since it often takes people a while to get used to visiting an intranet) and expect all of them to visit the site at least once a month. When you find out where you are currently, you can set a series of goals year by year that will lead you to that ultimate level.
Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.
Over the last 15 years, more and more employees have obtained online access to internal communication such as email, intranets, webcasts, and Web 2.0 social media. Is this a good thing? Perhaps not entirely, as Angela Sinickas discovered by comparing communication survey results from companies where all employees are online vs. those where numbers of employees do not.
Between 2006 and 2007, time spent online increased by 12%, reading content online increased by 5%, and communicating online decreased by 4%.
Just because some employees technically have access to online information doesn’t mean that their jobs make it likely, or even possible, for them to read it online.