Angela Sinickas explains which online analytics are useful to track for e-publications and which can either be misinterpreted or over-valued.
The results for this study are compiled from survey data at 21 organizations that contracted with the author to undertake customized research within their companies between May 1997 and August 2004.
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
Analysis of survey results from 15 large organizations in the last five years shows employees’ preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in employees’ preferences. In fact, growing preference for electronic channels reduces the preference for face-to-face communication, not print, as many people believe.