Messages

Measurement and Analytics Certificate Program

Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

Measuring Messages

Q: I am researching best practices in communications measurement to identifying when employees are receiving key messages and when they are not. Kind of a “stealth bomber” approach to the usual measurement and metrics. My organization is rolling out a new organization design and we are looking for new ways to help determine if employees