In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperceptionbased on well publicized but highly flawed research designthat supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.
Regardless of how trustworthy immediate managers are, they’re NOT a preferred source on topics that are perceived to be beyond their area of expertise, such as company strategy and company financial results. Discover the role employees want their supervisors play in the mix of information sources on different topics.
Ongoing measurement of the effectiveness of manager communication is an important element of any program to support and improve skills and competencies in this area. Here, Angela Sinickas explains how to use absolute and relative measurement techniques to gather specific feedback on all leaders, starting with the CEO
In 1992 I wrote an article explaining that the many research studies “proving” that supervisors are employees’ most preferred source of information on all business topics are wrong. Twelve years later, I find that too many communicators and their executives still don’t realize this.
How you measure the effectiveness of supervisor communication depends on your objectives and how the results will be used.
The many research studies that have “proved” that supervisors are employees’ most preferred source of information on all business topics are wrong. The conclusion is flawed because the way the studies were designed is faulty.