Management Buy-In

Benchmarking: Justification to Management

At a client company, the corporate communication department, along with other staff functions, was being required to conduct some benchmarking of staffing and budgeting efficiency. We helped the client expand the study to compare measures of effectiveness along with the efficiency to provide a more meaningful comparison. We also selected different companies to benchmark various

Getting the most use out of research results, part 2: Tips for Getting Management to Pay Attention to Your Data

All too often companies conduct a survey and do nothing with the results. This problem can be avoided by making sure that management is committed to acting on the findings before you even conduct the research.