Surveys provide a useful snapshot of how employees think or behave at a certain moment in time. But what measures can be used to get a glimpse of how they’re likely to behave in the future?
Lagging Measures
Balanced Scorecard Step-by-Step
Book review of Balanced Scorecard Step-by-Step: Paul Niven’s book would be invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company’s strategy.