We developed a 25-question knowledge test on one company’s retirement benefits and investment education principles. It has been placed online, and each month several hundred employees are randomly invited to visit the site. At the end of the test, respondents can view their results and see how well they did. Over an 18-month period, the
The difficulty with quick polls that appear on your intranet home page or your external web site is how to interpret your results. The main thing to realize is that these surveys are not based on a representative sample of your total audience.
You’ll get a higher response rate from the paper survey in the room than asking those people later to answer questions online. I’d also ask questions that identify to what extent the event improved people’s knowledge of the topics covered, changed their opinions about the issues, or influenced their likely behaviors.
It’s nearly impossible to quantify the ROI of an entire communication program for an entire business strategy in a way that makes sense to executives. You’ll need to pick one particular business initiative that supports one business strategy.
Too often speeches are measured with satisfaction survey questions; instead, we should focus on improvements in knowledge, attitudes and behaviors that are changed by hearing the speech.
Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.