I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.
One client’s intranet includes a number of sites for sharing best practices among employees in similar jobs. One of the sites is for safety managers of manufacturing facilities around the world. They share with each other how they have fixed problems that occurred at their sites. My client shared anecdotally with me that many safety
For one client we found that the corporate communications headlines page was receiving far fewer and less regular visits than the company desired. The site with the highest visits was the one with the company stock price. One of our recommendations was to move the stock price to a corner of the headlines page, bringing
The difficulty with quick polls that appear on your intranet home page or your external web site is how to interpret your results. The main thing to realize is that these surveys are not based on a representative sample of your total audience.
To calculate the percentage response rate for an intranet poll, divide the number of unique visitors to the intranet during the polling period–not the total number of employees–by the number of responses to the poll.
Set a target of nearly your entire employee base on computers, minus your average turnover (since it often takes people a while to get used to visiting an intranet) and expect all of them to visit the site at least once a month. When you find out where you are currently, you can set a series of goals year by year that will lead you to that ultimate level.
In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperceptionbased on well publicized but highly flawed research designthat supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.
The usefulness of electronic newsletters is about 66% for weekly newsletters and 74% for daily newsletters, but click-throughs aren’t necessarily the best measurement of how much people are reading. A better measurement is how many unique visitors read any part of the newsletter on your intranet.