Intranets

Channel Surfing: The Art of ‘Push and Pull’ Communication

I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.

Using Quick Polls

The difficulty with quick polls that appear on your intranet home page or your external web site is how to interpret your results. The main thing to realize is that these surveys are not based on a representative sample of your total audience.

Employees Prefer Intranets to Supervisors 2 to 1

In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperception—based on well publicized but highly flawed research design—that supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.