A full survey should be repeated typically every 12 or 24 months because you need to allow enough time between surveys to gather the data, analyze it, report it to leaders, develop solutions, fund solutions, implement solutions, and give them a chance to take hold.
Q: I am a survivor of a merger of four regional airlines in Canada. As the sole body in charge of employee communications for an organization with 6,000 employees based in dozens of communities from coast to coast, I’m feeling just a tad overwhelmed. I have been tasked with a number of challenges, not the
While surveys aren’t the only research tool available to HR managers, they are the most useful one when “hard” numbers are needed on how many people see things a certain way and when it’s important to track differences among subgroups or improvement over time.
The overwhelming amount of communication employees receive, if not managed well, creates “noise” and can be very expensive in terms of wasted employee time.
Typically, surveys are conducted no more than once every 12 to 24 months. However, if there are aspects of your culture or a publication you are actively trying to change, you may want to supplement the large surveys with mini-surveys.