Getting senior leaders out on the floor to meet employees can be a really effective way to increase visibility and build a bond between senior management and the front line. However, if leaders truly want to make a positive impression on employees, they have to be willing to meet them at a personal level.
Face to Face
In 1992 I wrote an article explaining that the many research studies “proving” that supervisors are employees’ most preferred source of information on all business topics are wrong. Twelve years later, I find that too many communicators and their executives still don’t realize this.
Recommendations for integrating electronic channels with others based on research with 20 companies
How does the availability of electronic information sources affect employees’ preferred information sources? Many of the answers are contrary to conventional wisdom and may have significant implications for your company.
We know that we need to use an integrated mix of channels to best reach our audiences, but that doesn’t mean sending every major message through every available channel. That’s not integration; it’s duplication. Our employee audiences are telling us loud and clear that they are offended by thoughtless message reiteration.
Analysis of survey results from 15 large organizations in the last five years shows employees’ preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in employees’ preferences. In fact, growing preference for electronic channels reduces the preference for face-to-face communication, not print, as many people believe.