Effective communication with employees leads to greater productivity, lower turnover, improved customer satisfaction, higher revenue and reduced costs. Don’t believe it? Take a look at three studies that proved internal communication has a measurable return on investment.
Advertising and marketing lay a strong foundation for perception of a brand, at least until people have contact with a company. Once people buy products or interact with company employees, their long-term impressions will be shaped by their experiences. Employees need to internalize the company brand or its image will suffer.