Which three employee information channels are “must-haves” as part of an internal communication program? Here’s what the research says.
Effectiveness
Impact of Communication on Merger Success
Q: I am finishing my MS in Communication Arts at IONA, and my thesis topic is the correlation between effective communication and successful merger results. Have you performed any studies
Balanced Scorecard Step-by-Step
Book review of Balanced Scorecard Step-by-Step: Paul Niven’s book would be invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company’s strategy.
Deciding between print and online news
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
Pitfalls, problems…and possibilities in measurement
What’s right with communication measurement these days is that a lot more communicators are conducting research. What’s wrong is that we’re not always measuring the right things, analyzing what we’ve learned, or doing much about it.
Tracking the Evolution of our Work by the Revolution in Communication Measurement
The dark days of haphazard readership surveys and job-justifying communication audits have given way to an era characterized by more intelligent, specific, strategic communication measurement efforts. Are you keeping up with the times?
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Tough Measures for Tough Times
Any communicator who is not perceived as critical to the organization’s survival is likely to be cast adrift. Here are some ideas on how to eliminate low-value activities and replace them with projects focused on using communication to help save or make money.
How well do your communications really work? Here’s how to find out
If communicators wanted to work with numbers, we would have become accountants. However, to succeed in todays business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.
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