Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.
Distribution
Assess Your Publication’s Value and Impact
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.
No-Cost, No-Permission Measurement
Before you try to obtain resources for “audience-invasive” evaluation techniques like focus groups and surveys, try some of the following no-cost, no-permission-needed measurements.