We all know that two-way communication is better than one-way, but why is that the case and how exactly does it make a difference? Angela Sinickas mines her survey database to find those differences and some answers.
Dialogue
The Best Way of Communicating Change in Company Strategy
Effective communication of strategy needs a multimedia approach. Put the strategy in writing and publicize it in print and online first, but make sure to hold in-person meetings and capture the questions that come up.
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Evaluating Your Cascade Process
Most communicators agree on the importance of face-to-face communication in changing attitudes and behaviors. But many disagree on whether the team-briefing “cascade” of information from senior management to the lowest-level employee is the most effective way to impart knowledge. The best way to find out, says Angela Sinickas, is to use research.