A downward trend in survey response rates is often blamed on the fact that people simply become tired of taking surveys. Angela Sinickas shares three common causes of survey fatigue and how to overcome them.
Demographics
Which Participants to Select
What you need is to listen to a cross-section of your audience to hear what you haven’t heard before from the people who don’t usually come across your path.
Tailoring campaigns by audience
Just how different are various employee subgroups in their preferences for information? And are the differences worth paying attention to?
Unraveling the mysteries of sampling
Some of the most common questions about surveys are: “How many surveys do I need to distribute?” “What’s the right sample size?” “What’s a good response rate?” Find the answers in this article.
How many focus groups do you need?
Choosing the right number and types of groups is part art and part science.