You know you should be measuring communication, but you have no budget, no time–and no permission to pester your audience with questions. Stop looking at those as barriers and learn to see them as opportunities to find creative ways to gather data on effectiveness.
Measurement matrix developed for internal communications that matches what to measure with how to measure it.
From surveys to social media postings, the best way to analyze write-in comments is sometimes a combination of human and electronic methods.
When communicators plan campaigns, we often choose an integrated mix of communication vehicles for each message going to each key audience. Yet, these communication strategies may not match the patterns of communication preferred by your audience. Pattern analysis questions help you make the information channel choices that are most likely to be well received by your audiences for different types of messages.
The easiest and least expensive way to see the difference communication makes in employees’ engagement levels is to use the outcome questions from an engagement survey as a demographic criterion for all the questions on a communication survey, just as you would for variations by business unit or job level.
Recommendations for integrating electronic channels with others based on research with 20 companies
The wonders of technology have opened up easy-to-use on-line survey creation and Data Analysis. Yet if you take the numbers the surveys provide at face value, you may be under-representing your audience’s true responses.
What’s right with communication measurement these days is that a lot more communicators are conducting research. What’s wrong is that we’re not always measuring the right things, analyzing what we’ve learned, or doing much about it.