Westec Security was having a problem with vehicle accidents. We implemented a new approach to safety communication in half their locations that matched the other half in terms of current
Control Groups
Subtle ways to measure social media’s impact
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
Harvesting free outcomes research
Conducting research about the impact of communication on results doesn’t have to cost you anything. You can spend less money by communicating only with a pilot group of locations and comparing the outcome with control groups.
Building research partnerships
Tracking the impact of an opinion leader network at a manufacturing company using pilot and control groups
Linking internal communication measurement to business goals
All too often, when we talk about communication supporting a company’s goals, we focus on telling people what the goals are. Communicating for goal achievement rather than only about goal achievement requires a different approach to both communications planning and measurement.
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