Surveys provide a useful snapshot of how employees think or behave at a certain moment in time. But what measures can be used to get a glimpse of how they’re likely to behave in the future?
When most communicators think of measurement, they picture a survey. No question that surveys are great, but in this frenetic, needed-it-last-week business environment, no one has time to develop and launch a traditional survey, let alone wait for the results to roll in.
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.
If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.
Before you try to obtain resources for “audience-invasive” evaluation techniques like focus groups and surveys, try some of the following no-cost, no-permission-needed measurements.